Principles of Operation

• African Reflections operates as a Fair Trade, business with a mission to create entrepreneurship for both Africans and Americans with the desire and compassion to promote the development of strategic alliances and relationships between both worlds.
• We promote and market products from the African continent made by people who offer their culture and skills and more often than not receive very little recognition or financial benefit. We honor the craftsmen’s skills which come from their own hearts and minds; their art reflects their feelings and impressions of their homeland.
• We trade with the craftsmen directly thereby eliminating third parties and ensuring fair payment for their products.
• We provide assistance for cash advances and consistent purchases to enable the craftsmen to grow and sustain production.
• We provide contacts for them in the United States to provide links for business developments in both worlds.
• We assist them in quality control of their products so that they can ensure sustainable pricing and earn consistent incomes.
• We promote fair trading that empowers local communities in Africa for a better living environment.
• All products reflect the sensations of the rich cultural tradition and heritage of AFRICA.
• Most of our craftsmen have had no education, but their crafts depict the blessing of their skill they have had from above.
  
  We encourage customers from other parts of the worlds to buy our products not only to bring the sensations of Africa into their home, but also to learn and appreciate the African culture, heritage, and skills.
  
  Your patronage will help them have a sustainable income and provide for their families.